Reflects and inspires an emerging street culture that defies convention. Born in the wilderness above Lake Annecy, the company creates high-quality apparel in the style of a new school.

Our own experience drives our research and development, every detail is designed to improve what exists today, with the goal of encouraging outdoor living everywhere.

Surrounded by gigantic mountains and the crystal clear waters of the Alps, we share the desire to create a sustainable future. The natural world is superior to everything we do. He inspires our projects, dreams and the desire to experience life with maximum intensity.